Why Edify?
Why Edify?
Why Edify?
Hello, I'm Joe
Product Manager
Let's connect
About Me
I love working in a team to build great stuff through building structure from chaos, aligning cross-functional stakeholders under a common mission, and figuring out what users want.
My passions include writing, designing, and technology.
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Academia Mentorship
Founder,
Managing Director
Start-up | 2017 - 2021
After high school, I worked to develop a new system of tutoring called 'Academic Mentoring'. Parents pay a weekly subscription for a holistic suite of services to support their child's schooling. This includes: career/university preparation sessions, home intervention meetings, homework marking and tutoring.
Achievements:
At the time I stepped away, 'AM' had grown from 1 student and 1 mentor to a community of almost 200 weekly students and 51 mentors.
Co-founder,
Head of Product
Charity | 2018 - 2021
In order to service the educational and personal development needs of low SES youth, 'Edifying' a social learning experience, built on a community of early career teachers and high school students.
Achievements:
After I recruited a cross-functional board of executive members, I launched and grew Edify student and teacher communities to be on track for 150 users within 4 months. I also recently launched EduCats English to reach 50 weekly users, which is an online game to do English past papers.
UX Researcher
Internship | 2019
STAR Maths Online is a gaming software for young children to learn mathematics. I consolidated goals and metrics with the Senior Product Manager, led the conducting of user interviews for qualitative + quantitative data, and negotiated new features with the development teams.
Achievements:
An average measured increase of 30% in user retention and task completion was measured across all games by the end of my internship period.
UI Designer
Internship | 2020
KidCampus is a market leading booking software for holiday activities for kids. I worked closely with the development team, quadrupled and maintained the suite of usability tests, designed a new parent portal on Figma, reconfigured the user journey, and sought data for more improvements using Amplitude and Fullstory.
Achievements:
At the end of the internship, the main website pages experienced a 15% decrease in user errors despite the company roughly doubling in size.
Check out more things I've worked on
Have a great day, wherever you are
